Miraculous marks 10th anniversary with brand activation at FAO Schwarz

Miraculous Corp is celebrating 10 years of Miraculous – Tales of Ladybug and Cat Noir with a brand activation at FAO Schwarz in New York City.

Running through Labor Day, FAO Schwarz will serve as the official launchpad for Miraculous’s Q3 and Q4 US product rollout. The activation is an immersive Miraculous experience, complete with interactive fan events and exclusive product displays.

In addition, weekend events at FAO Schwarz will feature character meet-and-greets, giveaways and content opportunities.

“This fall marks an exciting next chapter for Miraculous at retail,” said Gaye Dean, VP, Retail Business Development for North America, at Miraculous Corp.

“We’ve assembled a standout lineup of imaginative, high-quality products that speak to the brand’s creativity and global appeal. FAO Schwarz gives us a premium stage to kick things off – with storytelling, spectacle and shelf power that will drive momentum into Q3 and Q4.”

David Niggli, Chief Merchandising Officer at FAO Schwarz, added: “Miraculous is a true global phenomenon, and we’re proud to be the first stop on its bold new retail journey. FAO Schwarz is all about creating magical experiences, and this brand delivers that in every way – with story, style, and heart.”