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“By introducing these must-have limited-edition products, we’re striving to provide our customers with a trend-forward assortment across categories,” said Cynthia Kiang, VP of Merchandising Strategy at Macy’s.
Macy’s and Disney have debuted a festive collection spanning apparel, beauty, accessories, toys, and holiday decor.
The range includes 120 products and features brands like M·A·C Cosmetics, Super Smalls, Loungefly, Stoney Clover Lane, BaubleBar, Citizen and more. The collection also features Swarovski crystals throughout womenswear pieces, Kate Spade handbags, hats, gloves, and hair accessories.
The M·A·C Cosmetics collaboration has resulted in a reimagination of the brand’s Ruby Woo red lipstick – renamed Minnie Woo. The capsule also includes lip glosses and lashes and features Minnie Mouse artwork by Floyd Gottfredson.
“This season, we are proud to bring another truly enchanting collection to our stores and online, celebrating the joy of Macy’s and Disney for the whole family,” said Cynthia Kiang, VP of Merchandising Strategy at Macy’s.
“The collaboration between our brands is a testament to Macy’s commitment to creating exceptional experiences and lifelong memories for our customers. By introducing these must-have limited-edition products, we’re striving to provide our customers with a trend-forward assortment across categories.”
Chrissy Anderson, Vice President, Americas Brand Commercialization at Disney Consumer Products, added: “Minnie Mouse’s dazzling debut in last year’s Parade proved she continues to be a timeless icon for our fans.
“This year, we’re celebrating her return in style with a new collection that captures her signature charm and sparkling personality in a way that’s unmistakably Minnie Mouse.”
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