LIGA teams with Zoological Society of London for sustainable homewares collection

LIGA, has partnered with the Zoological Society of London to create its first licensed product collection.

The ZSL x LIGA collaboration is inspired by three species from ZSL’s conservation programme – reticulated giraffes, Humboldt penguins and Asian elephants.

The homewears range spans cork and tile trivets, coasters and placemats alongside trays, printed mugs, tea towels, compostable dishcloths and memo boards.

“I am delighted with the range we have created with ZSL – it’s playful and appealing, whilst being respectful to the animals,” said Jennie Elderkin Founder of LIGA.

“The LIGA ethos is to only take what the planet is happy to give, and in return to give back. We are proud to be giving back with this project, supporting the conservation work of ZSL.”

Abbie Taylor, ZSL’s Brand Licensing Manager, added: “For us at ZSL, it’s vital that our products reflect our mission to protect species and their habitats. Therefore, we are thrilled to be launching this range with LIGA, a brand that shares our values on sustainability and responsible design.

“LIGA’s approach is centred on crafting beautiful, functional products using sustainable materials, so this collaboration is a great example of how we can bring nature into everyday living while encouraging more conscious consumer choices.”

Claire Potter, MD of Metrostar, said: “It’s always exciting to launch a collection with a team which is passionate about what they do. The LIGA team have poured their hearts and souls into every aspect of this range and we are delighted to see it getting such a positive reaction from retailers”.