Larkshead Licensing welcomes Mel Humberstone-Garley as Senior Licensing and Retail Manager

Larkshead Licensing has appointed Mel Humberstone-Garley as its Senior Licensing and Retail Manager.

In her new role, Mel will oversee all aspects of Larkshead Licensing’s licensing operations, including brand strategy, partner acquisition and the management of its roster of IP.

She will be responsible for negotiating licensing deals across key product categories for Larkshead Licensing’s portfolio of brands, partnering with licensors and brand owners to drive sales, retail and licensing growth. In addition, she will be supporting licensees at retail by building strong relationships with key partners and securing collaborations and commercial opportunities to enhance brand visibility and performance.

Previously, Mel had been the Senior Licensing Manager at The National Gallery. Prior to that, she held the role of Head of Sales & Licensing at ITV Studios.

“We are delighted to welcome Mel to the Larkshead Licensing team,” said Clare Piggott, Managing Director of Larkshead Licencing.

“Her credentials speak for themselves. Mel has a deep understanding of the licensing landscape, combined with her innovative approach and strategic vision, making her the ideal individual to lead our licensing division into a new phase of growth and success. After a landmark year we are confident that Mel will be a tremendous asset as we look to build on our achievements and explore exciting new ventures.”

Mel Humberstone-Garley added: “I am incredibly excited to be joining Larkshead Licensing at this pivotal time. Larkshead has an exceptional reputation and a growing eclectic mix of properties that all have something meaningful to say. I look forward to working with the talented team to develop and execute licensing strategies that deliver value for our partners and further elevate our brands on a global level.”