Kartoon Studios bolsters Stan Lee licensing slate with Madame Tussauds, Panini and Topps.

Kartoon Studios, Inc is bolstering its Stan Lee consumer products business thanks to deals with the likes of Madame Tussauds, Panini Publishing, and Topps.

Alongside a deal renewal with Madame Tussauds for the lifelike Stan Lee wax figure in New York City, Panini has launched a limited-edition San Diego Comic Con card activation as a prelude to a broader collectible card line.

Elsewhere, Topps has secured a sidecar license that operates alongside Marvel’s exclusive trading card deal.

“We are executing on a focused strategy to convert Stan Lee’s extraordinary cultural equity into ongoing revenues and long-term shareholder value,” said Andy Heyward, Chairman & CEO of Kartoon Studios.

“Having led programs at Marvel that generated billions of dollars in retail sales, Bob Sabouni has built a growing roster of world-class partners, adding to the Marvel film and Walt Disney theme park licenses, we have put in place. Our goal is to build a highly scalable, global consumer products business around one of the most iconic names in pop culture.”

Sabouni added: “We are working on and expect to announce another dozen licenses in various categories before year’s end. Stan Lee’s name resonates across generations and continents.

“By combining the film and theme park licensing rights – secured by Marvel and Disney – with carefully chosen brand partnerships and content deals, we can deliver authentic, high-quality products and experiences that deepen fan engagement, create meaningful new revenue streams, and ensure Stan’s rightful place as the Father of Pop Culture endures for generations to come.”