Jewel named licensing agency for Georgia O’Keeffe Museum

Jewel Branding & Licensing has been appointed as the licensing agency for the Georgia O’Keeffe Museum.

The move marks the Museum’s first major venture into licensing.

Georgia O’Keeffe is renowned for her contribution to modern art. Since 1997, the Georgia O’Keeffe Museum has celebrated the art, life and independent spirit of Georgia O’Keeffe, with collections including paintings, drawings, photographs and other artifacts relating to O’Keeffe’s life and times.

“We are thrilled to welcome the Georgia O’Keeffe Museum to our portfolio,” said Julie Newman, CEO and Founder of Jewel.

“As one of the most iconic American artists, Georgia O’Keeffe embodies timeless beauty, bold expression, and a deep connection to nature. This partnership presents an extraordinary opportunity to bring her artistic legacy to life through thoughtfully curated products that reflect her philosophy and unique design aesthetic.”

The licensing program will focus on developing a range of premium products inspired by O’Keeffe’s life and artistic vision. Categories of interest include home furnishings, fashion accessories and lifestyle products.

Royalties from the sales of licensed products will support the Museum’s important mission to carry forward O’Keeffe’s legacy.

“We are excited to be partnering with Jewel for licensing,” said Cody Hartley, Director of the Georgia O’Keeffe Museum.

“Jewel’s expertise in building successful licensing programs for cultural institutions, combined with their passion for the arts, makes them an ideal partner to ensure that Georgia O’Keeffe’s work and life story resonates with audiences in fresh and meaningful ways.”