A celebration of the industry’s design and inventor talent, among the winners this year are Seven Towns, The Op Games’ Tony Serebriany and Smart Toys and Games.

Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

“From IP to impact”: Brad Page on crafting immersive brand worlds through merchandise, marketing and digital design.

“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.

“Our new collection brings Dora’s spirit to today’s fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora’s world of adventures,” said Doug Wadleigh, Spin Master’s President, Toys.

In this version, players compete to collect familiar items from Stitch’s world.

“Pottery Barn Kids is known for exceptional quality and stylish designs, and we’re delighted to partner with them on this gorgeous, fashion-forward collection,” said Suzy Raia, SVP of Consumer Products for BBC Studios.

“Pantone’s unparalleled authority in colour helps translate Marilyn’s influence into an inspirational and usable design system for today’s marketplace,” said Dana Carpenter, Executive Vice President, Entertainment at Authentic.

“Asteroids and Centipede will bring a new level of excitement to our giant cinematic screen sizes with multi-player gaming technology,” said SmashSwing CEO TJ Schier.

“Every licensed product will help protect Scotland’s nature, beauty and heritage for generations to come,” said Caroline Reid, Director of Commercial Enterprises at National Trust for Scotland.