“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.

“There’s something timeless about positivity and coming together, which is why this collaboration feels especially meaningful right now,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“Fandom isn’t just emotional anymore – it’s expressive, social and powerful,” said Gary Pope, CEO and Co-Founder of Kids Industries.

“Knobby’s exclusive accessories capsule brings PAC-MAN straight from the arcade to the underwear drawer for retro fun you can wear every day,” said Merchantwise Gaming’s Licensing Director, Patrick Lynam.

“These developments underscore both the enduring popularity of the brand and the continued strength of our licensing programme,” said Jade Ferguson, UK Licensing Manager at Magic Light Pictures.

The range spans four custom-designed LEGO prints.

“PFL is a disruptor in the combat sports space – fast-growing, tech-forward, and globally recognised – and the opportunities for licensing and consumer products are immense,” said Ari Freedman, VP of Licensing at Surge Brands.

“We see enormous potential across apparel, accessories, home goods, toys, and more – both here in the U.S. and internationally,” said Ari Freedman, President of Surge Brands.

The 21-piece collection merges ‘the spirit of Monopoly with the culture of baseball’.

“A gentle moral, a touch of humour, and a lot of heart…” Emma Soames talks all things Cabbage and Tyler.