Craft Buddy launches Disney Crystal Art Pin Badges

“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy.

Nonsensical’s Oli Hills to explore why ‘TikTok Made Me Play It’ at Play Creators Conference 2025

Oli’s session – titled ‘TikTok Made Me Play It: How TikTok Is Shaping the Future of Games & Creativity’ – will explore areas including how TikTok works, why certain toys and games are thriving there – and how to generate impact on the platform.

Start Licensing wins Best Sector Support Partnership Award at Cultural Enterprises Awards for its work with The Ashmolean Museum

“Licensing is very much a ‘team business’ and we feel this award recognises the teamwork that goes into The Ashmolean programme – which of course includes all the licensees and retailers who work with us,” said Start Licensing’s Ian Downes.

Sarah Hurley of Sarah Hurley Brands discusses opportunities for craft companies in licensing

Sarah Hurley of Sarah Hurley Brands talks us through her journey in business to date – and who inspires her.

Pull&Bear debuts Goodyear apparel collection

The range celebrates Goodyear’s 126-year racing heritage with designs spanning vintage logos, slogans and imagery.

Craig Narveson – Director of Partnerships at Kahoot! – on crafting educational content with brands like Hello Kitty, SpongeBob and Peanuts

“The key consideration for us in pursuing brand collaborations is always our users”: In conversation with Kahoot!’s Craig Narveson.

Mattel renews global licensing agreement with Disney for Toy Story

“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.

Faith Erin Hicks on capturing the gothic romance of The Mummy in comics with Skybound

Faith Erin Hicks – the writer and artist behind Skybound’s new Universal Monsters: The Mummy comic – discusses putting a new spin on a classic.

Disney and Gap launch limited-edition Muppets collection

The range spans t-shirts and sweatshirts featuring portraits of the Muppets wearing outfits inspired by Gap’s ‘Spring essentials’.

Roald Dahl Book Nooks? Paper Engine’s Hayley Symonds on why Matilda is the first to get this treatment…

Look at the Book Nooks! Hayley Symonds in conversation on Paper Engine’s partnership with Roald Dahl.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.