“The Hippo Blue team has done an incredible job combining the power of personalisation with some of the most iconic franchises in the world,” said David Born, CEO of Born to License.

“There’s so much ahead of us with this brand,” said Rafael Macias, Global CPG Commercial Officer, Universal Products & Experiences.

“Albanese Confectionery Group’s remarkable story and reputation for crafting the world’s best gummies opens the door to limitless licensing possibilities across a wide range of categories,” said Ari Freedman, Vice President of Licensing at Surge Brands.

Global hunt begins for new auto legend to transform into a scale vehicle for Hot Wheels.

“We are thrilled to collaborate with Formula 1 to bring this exciting collection of apparel to US fans,” said Bill Hutchison, CEO of Hybrid Apparel.

“We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit,” said MrBeast’s CEO Jeff Housenbold.

Dutch book series, Sam & Julia / The Mouse Mansion, continues to expand worldwide reach.

“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, Inc.

Mori is launching a special sweatshirt and t-shirt design featuring Evie in Autumn/Winter 2025.

Felipe Noriega, VP of YuMe Toys, on how pacy product development is key to success in the competitive landscape of licensed toys.