Bravado adds Karol G to its portfolio
Karol G joins Bravado’s slate of Latin artists, including Anitta, Kali Uchis, Carin León, Myke Towers and Xavi.
Nex and Universal Products & Experience bring How to Train Your Dragon: Riders of the Skies to Nex Playground
“How to Train Your Dragon: Riders of the Skies showcases the unique way riders can get off the couch and move their body together in some fire-breathing fun,” said David Lee, co-founder and CEO of Nex.
Kong x Godzilla: The Ride to open at South Korea’s Lotte World Adventure later this year
“Kong x Godzilla: The Ride will offer an immersive experience into the world of global movie IP,” said Lotte World CEO Oh-Sang Kwon.
Read the Licensing Expo edition of Brands Untapped Magazine online now
Download a digital copy now, or pick one up this week at the Vegas Licensing Expo.
Secret Cinema, Monopoly Lifesized and more: Tim McQuillen-Wright talks immersive set design
Set Designer Tim McQuillen-Wright reveals the secrets of enhancing immersive experiences.
Licensing Haus brings Pabst Blue Ribbon and Yancey’s Fancy together for beer-flavoured cheese
“We spent six months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR,” said Yancey’s CEO, Eric Cosnoski.
The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny discuss development of the James Hunt style guide
“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.
Paramount and Brigit’s Bakery ready PAW Patrol Afternoon Tea Bus Tour
“The PAW Patrol Afternoon Tea Bus Tour is a unique way to bring the show’s beloved characters to life and engage with our audience in an exciting and immersive experience,” said Simta Sawhney, Senior Director of Consumer Products, UK & Ireland at Paramount.
Land Rover lands in Greenville on Roblox
Players can now explore Greenville in four officially licensed Land Rover vehicles.
Penguin Ventures teams with My 1st Years for Flower Fairies collection
“The team have really brought Barker’s stunning illustrations to life creating multi-generational appeal for parents, children and gift givers,” said David Sprei, Commercial Director at Penguin Ventures.