Iceland’s Barratt ice cream range welcomes Dolly Mix, Milk Teeth and Giant Strawberries flavours
Other flavours joining the expanded range includes Cherry Cola Bottle, Wham Rocket, Refreshers and Mini Poppets.
Ubisoft teams with Reebok for Just Dance footwear
The range features four footwear styles in a variation of colorways that reflect the ‘vibrant energy of the Reebok map featured in Just Dance 2022’.
The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions
Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.
“The fit between the cause and the IP is essential”: Louis Kennedy’s Tracey Richardson on crafting partnerships with purpose
Tracey Richardson, Charity and Partnerships Lead at Louis Kennedy, discusses her approach to bringing brands and good causes together.
Brands & Retail UK details line-up for upcoming Pitch Smarter Conference
Confirmed brands includes Team GB, Mattel, Paramount, Warhammer, The Ashmolean Museum and The V&A.
Australia’s Bulla Dairy Foods debuts Chupa Chups ice-cream
“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” said Bulla’s Head of Marketing, Andrew Noisette.
Warner Bros’ Batman NFT collection looks to “redefine the NFT experience”
“The Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe, while embracing their fandom in the growing metaverse ecosystem,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros.
PLAYMOBIL’s Managing Director Mark Foster on how licences can open up new worlds
Mark Foster discusses PLAYMOBIL’s plans, brands and feedback from fans
MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse
Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.
ARTiSTORY to helm licensing push for Madrid’s Thyssen-Bornemisza National Museum
“For the Museo Nacional Thyssen-Bornemisza, this partnership represents the chance to make its great masterpieces internationally known beyond its own walls and galleries,” said Ana Cela, Head of the Museo Thyssen’s Book and Giftshop.
