The college-inspired collection features Hawkins branding – based on the town featured in the show – as well as a mirrored design to reflect The Upside Down.

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

The Brands Untapped team will be at the show, and we’re based at stand C158.

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.

“Whether you’re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone,” said Mike Verdu, VP of Game Development at Netflix.

Mr Benn at 50: Anya Hollis, Head of Brand Licensing at Factory Rights, on the animation classic.

“Secret Network and Secret NFTs provide a whole new world of connecting fans and artists and I’m thrilled to be a part of that,” said Tarantino.

The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.

The book showcases more than 160 pieces of promotional merch, including a Stepford Wives frisbee, Jaws-branded nylon stockings and a satin jacket for The Color Purple.

We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.