“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

We spoke with Jamie Beaumont, COO at Soapbox Labs, to talk conversational TV, voice tech-infused toys and how voice can shape the future of education.

Karl Mizen, Creative Director at Numskull Designs, discusses how to successfully bring brands to life as Christmas jumpers.

Maggie Calmels – Founder and Creative Director at Licensed to Charm – discusses her approach to bringing brands like Labyrinth, Pusheen and Frida Kahlo into jewellery.

The range includes a shirt featuring a real Where’s Wally? puzzle.

The collaboration forms part of Northern Monk’s New Patrons Project range, with each launch boasting artwork from a different artist to celebrate Thought Bubble, the UK’s biggest comic art festival.

With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.

“I will certainly be interested to explore exciting licencing collaborations that work well,” said Dinosuit inventor Ross Padgett.

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

In the US, fans can take a tour of the first-ever Stranger Things pop-up stores located in New York City’s Times Square and at The Americana at Brand in Los Angeles.