“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

Golden Bear’s Barry Hughes talks about licensing soft toys – and developing ideas.

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

Surge Licensing’s Elan Freedman reveals how he brings out the best in creative people…

The deals were struck by Australian brand extension agency Assembl.

Paula Rich and Christa Mavroudis discuss creativity, collaboration and Dot Dash’s own print and pattern work influences how they create for brand partners.

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

The Pizza Pale beer is ‘hoppy with fruity Citra’ and has been ‘crafted to make the perfect pizza partner,’ according to Pizza Express.

Recipes include Snap Pea Gelatine Labyrinth inspired by The Shining and Roasted Leg of Lamb & Carrot Flan inspired by Rosemary’s Baby.

Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.