Strawberries & Scream is described as being ‘packed with a strawberry and cream punch and loads of strawberry jelly bits.’

The range includes jackets featuring iconic moments from the franchise, as well as a Chewbacca-inspired fuzzy mohair cardigan.

“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.

Mint Chocolate Chance was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.

Start Licensing’s Ian Downes shines a spotlight on a partnership between Farrow & Ball and Liberty around a curated paint collection.

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

To find out more about the origins of SeedFolk and where the award-winning brand is looking to go, we caught up with Joel Mercer.

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.

“We are planning to deliver something unique and fun here,” said Rich Young, VP Creative and Managing Editor at Ablaze.