Aardman and RSPB partner for Robin Robin adventure trails
“Our exciting trails will allow families to go on their own sneak adventure and immerse young adventurers in the Robin Robin story and bring it to life amongst nature,” said Rachel Dee, RSPB Visitor Experience and Event manager.
Culture Kings debuts The Diplomats apparel collection
The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.
Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley
“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.
Blonde Sheep Licensing’s founder, Natasha Dyson, discusses her long career
Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership
PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger
The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
Nike’s Jordan Brand teams with TfL for Zone 23 apparel collection
The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.
Hasbro’s Gray Bright on bringing Wordle into board games
Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming – on the collaborative design process behind Wordle: The Party Game.
Talking Brands: With Elf gracing the small screen for Asda, which other characters could be a good fit for ad campaigns?
Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.
Fruit-tella moves into lip balms, accessories and bath fizzers
Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.