Greetings-card brand Sanders De Roeper appoints Metrostar as global licensing agent

Hastings-based social-expression and greeting-card brand, Sanders De Roeper, has appointed Metrostar to accelerate its growth in new categories and markets.

Metrostar is set to introduce the brand at BLE to retailers and licensees in clothing, stationery, homewares, dated, gifts and accessories.

Sanders de Roeper is the creative partnership of Tim Sanders and Hatty de Roeper. Together, they bring their backgrounds in fashion, advertising, and design to create vibrant, socially positive work. Their designs combine bold typography, humour and uplifting messaging – all underpinned by a desire to bring more meaning and joy to everyday life.

“Our work is ultimately about bringing uplifting moments into the everyday,” says co-founder Hatty de Roeper. She added: “We believe in the power of humour, colour, and thoughtful design to encourage and inspire.”

Sanders de Roeper greeting cards are stocked in Oliver Bonas, Postmark, and numerous independent retailers. They were spotted by Metrostar’s founder, Claire Potter, at the Harrogate Home & Gift Show. “Sanders de Roeper is irresistible and absolutely right for now.” says Claire. “Its gentle, optimistic, joyful, slightly bonkers aesthetic translates brilliantly into the key licensed product categories… We’re excited to showcase it at BLE.”

Speaking about the teaming, Tim Sanders concluded: “Partnering with Metrostar gives us the opportunity to share our message with a much wider audience. We’re absolutely delighted and incredibly excited. We’ve always believed in the power of collaboration, and with our dedication, passion, and experience, we see this as a unique and exciting opportunity.”