GOSH Charity partners with RG Live and Culture Creative for immersive Neverland trails

Great Ormond Street Hospital Charity has teamed up with RG Live and Culture Creative to create immersive Neverland trails in the UK and internationally.

RG Live and Culture Creative will devise, install and manage both indoor trails and outdoor light trails inspired by JM Barrie’s Peter Pan.

The first Neverland trail to launch will be at Kenwood, on London’s Hampstead Heath from November 21st to January 3rd. Further UK trails are in advanced discussions, with more announcements expected soon. Trails are also in discussion across Europe and other territories in the world.

“After the huge success of our first Neverland trail at Blenheim Palace last Christmas, we are delighted to once again be working with expert partners RG Live and Culture Creative to bring this magical world to life for the second year,” said Jenny Martin, Senior Brand Licensing Manager, GOSH Charity.

“Neverland resonates particularly well with live events audiences and we can’t wait for more people to come face to face with JM Barrie’s beloved characters this festive season. What’s more, every ticket sold helps raise funds for seriously ill children at Great Ormond Street Hospital. We can’t wait for this next chapter in our Neverland journey, with many more exciting opportunities on the horizon across the UK and beyond.”

Zoe Bottrell, Managing Director at Culture Creative, added: “Neverland is such an iconic world and GOSH Charity such an exceptional organisation. It’s a thrill to create trails that will transport visitors to this land of magic, imagination and adventure.”

Matthew Findlay, Director of Live Experiences at RG Live, continued: “We can’t wait to bring these incredible trails to audiences, giving them a magical and unforgettable experience while also supporting the fantastic work of GOSH Charity.”

JM Barrie gifted the rights to Peter Pan to Great Ormond Street Hospital in 1929. The money raised from this has gone towards supporting the amazing work the hospital does to give seriously ill children the best chance and the best childhood possible. The charity does this by funding cutting-edge medical equipment, groundbreaking research, support services for patients and families, and the essential rebuilding and refurbishment of hospital wards and buildings.

The Blair Partnership, GOSH Charity’s literary and entertainment agent, is handling enquiries regarding Neverland trails.