Global Merchandising Services to helm licensing push for Foos Gone Wild

Global Merchandising Services has been named as the exclusive global licensing, e-commerce and retail agent for Foos Gone Wild, a viral social media brand.

Since launching in 2018, Foos Gone Wild has built an audience around its videos and memes that celebrate and satirise ‘foo’ behavior. Foos Gone Wild now produces live events, exclusive merchandise drops, music releases and collaborations with figures like Tony Hawk, Mario Lopez and Danny Trejo.

Global will drive Foos Gone Wild’s expansion into new categories, including apparel, footwear, accessories, collectibles, gaming, food & beverage and more. Foos Gone Wild’s creator, known as ‘Lil Mr. E’, will be attending this year’s Licensing Expo, appearing on Wednesday, May 21st between 2:00pm – 3:00 pm at Global’s booth #A170.

“We are excited to welcome Foos Gone Wild to the Global family,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.

“Foos Gone Wild is more than a brand; it’s a cultural movement with a passionate fan base. We look forward to expanding its reach across retail, licensing, and eCommerce, creating new opportunities for fans to engage with the brand in innovative ways.”

Foos Gone Wild’s ‘Lil Mr. E’, added: “Foos Gone Wild started as a social media movement, but the demand for our merch and content has exploded. With Global’s extensive industry experience and our devoted following, this partnership is set to take the Foos presence in entertainment, lifestyle, and consumer products to the next level. We are ready!”