Global Merchandising Services details partner line-up for Backstreet Boys’ Sphere residency

Global Merchandising Services – the exclusive global licensing agency for the Backstreet Boys – has detailed a wave of partners celebrating the group’s Las Vegas Sphere residency.

Partners include Anti Social Social Club for a limited-edition Backstreet Boys capsule collection blending iconic streetwear with nostalgic pop flair, as well as Crumbl who will be rolling out a band member-inspired dessert each week, as part of their rotating menu.

Elsewhere, Madeworn is on board for a premium collection of vintage-inspired apparel, while Area15 will host a three-night-only Backstreet Karaoke Night experience with themed cocktails, immersive sets and sing-alongs for superfans. Golden Tiki will launch a signature series of Backstreet Boys-themed tiki drinks and a special Shrunken Head Ceremony, set for late July.

This is in addition to the opening of the Backstreet Boys Terminal, a co-branded immersive pop-up experience from the band at The Venetian Resort Las Vegas.

“This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys in a joint statement.

“We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our vision of creating meaningful, next-level experiences for our fans. We can’t wait to celebrate with everyone in Vegas.”

Lisa Streff, SVP of Licensing & Brand Development for North America at Global Merchandising Services, added: “These new collaborations are all about delivering authentic, fan-first moments that celebrate both the legacy and the evolution of the Backstreet Boys.

“From exclusive fashion drops to interactive nightlife and sweet treats, this is one of the most dynamic brand programs we’ve seen for a music residency – and it’s just the beginning.”