Global Merchandising Services details first wave of Skibidi Toilet partners

Global Merchandising Services has detailed its first wave of licensing partners for Skibidi Toilet.

The inaugural slate spans apparel, accessories, stationery, sleepwear, collectibles, home goods and more, set to land in 2026.

Licensees includes Isaac Morris (master apparel), Concept One (accessories), Centric Brands (sleepwear), Handcraft (underwear), Franco (bedding), and NECA/Rubies (Halloween costumes) across North America.

Also joining the North American program are Go Retail for calendars (also covering the UK, Australia, and New Zealand), Advance Graphics for standees, Surreal (novelties), and Trends International for posters. In the collectibles space, Funko will release a line of stylized Pop! figures.

Internationally, apparel partners Aykroyds, Fashion UK, and Van der Erve will handle UK and EMEA and Stor (drinkware) will serve the broader EMEA region.

“From the beginning, our goal has been to grow Skibidi Toilet far beyond the screen,” said Adam Goodman, CEO of Invisible Narratives.

“This expansion perfectly reflects the ethos of Invisible Narratives, transforming digital creations into lasting global franchises. Our partnership with Global Merchandising is a key part of our journey, helping us make Skibidi a true pop culture disruptor and a testament to the staying power of bold, original IP.”

Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services, added: “Skibidi Toilet is a global, multi-platform franchise with one of the most highly engaged fan communities we’ve ever seen.

“The brand’s explosive digital-first presence, combined with Invisible Narratives’ unmatched franchise development strategy, creates an incredible opportunity for licensing. We’re thrilled to welcome this first group of new top-tiered partners to bring Skibidi to fans around the world.”