Gibson teams with Marc Jacobs for limited-edition guitars and accessories

Gibson has teamed up with fashion house Marc Jacobs on a line of guitars and accessories, forming part of the brand’s Joy collection.

The Gibson x Marc Jacobs Joy collection features a special Gibson Les Paul Standard “Daisy Joy” design created in partnership with Marc Jacobs, as well as additional Gibson Les Paul Studio guitars designed by London-based artist and illustrator Hattie Stewart.

In total, eight Marc Jacobs Gibson Les Paul guitars have been created. Four are available exclusively at The Corner at Nordstrom NYC, while themed guitar straps and picks are also available online.

“Music and fashion have always fueled each other, and this collaboration is Gibson’s way of celebrating that connection,” says Jenny Marsh, Global Director of Cultural Influence and Artist Programs at Gibson.

Marc Jacobs’ wider Joy campaign also includes partners like Converse for sneakers, Moleskin for journals, Mattel for Barbie dolls and Brompton for bikes.