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“Our team re-imagined their most recognisable style signatures – oversized aviators for Elvis, cat-eyes for Marilyn – through the precision lens of Japanese engineering,” said Cody Cho, DITA’s VP of Brand Protection.
DITA Eyewear has launched two new sunglasses celebrating the legacies of Elvis Presley and Marilyn Monroe.
Marking Elvis’ 90th birthday is the Grand-Decade – an oversized aviator made from titanium, enamel and premium acetate. It features a floating crown bridge with wire-mesh accents, intricate enamel inlays and the TCB logo and is available in two colourways.
Elsewhere, the MM.100 celebrates the glamour of Marilyn Monroe with a cat-eye frame featuring skived detailing and a custom wire-core that ‘glitters like diamonds’. The MM.100 will be available in five different colourways.
“Elvis and Marilyn each defined what it means to be a ‘Category of One,’” said Cody Cho, DITA’s VP of Brand Protection.
“Our team re-imagined their most recognisable style signatures – oversized aviators for Elvis, cat-eyes for Marilyn – through the precision lens of Japanese engineering. The result is eyewear that feels both steeped in pop-culture history and unmistakably modern.”
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