Cookbook Media readies US consumer products push for ChuChu TV

Cookbook Media has been appointed the exclusive content and consumer products distribution representative for ChuChu TV across North America.

The partnership will focus on expanding opportunities for the YouTube preschool brand in content sales, publishing, toys, consumer products, live entertainment, gaming and digital products.

“ChuChuTV is a groundbreaking global success story that has captured the hearts of children and families everywhere,” said Claudia Scott-Hansen at Cookbook Media.

“We are honoured to bring their beloved characters and rich content library into new places towatch and engage with the brand even further.

Cookbook Media’s Rob Bencal added: “We are in the golden age of fandom, and consumers have so many ways to show their love for their favourite brands and characters. This is the perfect moment to expand ChuChu’s reach and become a true lifestyle brand for preschoolers.”

Vinoth Chandar, Founder and Creator of ChuChu TV, said: “From humble beginnings, ChuChu TV has grown into one of the most loved and watched preschool brands worldwide, and we are thrilled to joinforces with Cookbook Media to take our stories and characters to the next level.

“We see tremendous opportunity to connect with children and families in North America through new formats, consumer products, and experiences, and we are excited to work with Claudia and Rob to bringthese dreams to life.”