Talking Brands
Talking Brands: With Elf gracing the small screen for Asda, which other characters could be a good fit for ad campaigns?
Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.
Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?
WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.
Talking Brands: Which brand deserves its own graphic novel or comic book series?
Design_lead_play’s Darren Lee Phillipson, SBC’s Sophie Bloomfield, Vonner Studios’ David Vonner, Aardman’s Danny Heffer, footwear designer Chris Hill and Larkshead Licensing’s Lindsey Chester tell us which characters and brands should get the comic book treatment.
Talking Brands: From Peter Rabbit to I Want My Hat Back… What gives a picture book licensing potential?
Kids Industries’ Gary Pope, The Roald Dahl Story Company’s Stephanie Griggs, Penguin Ventures’ Thomas Merrington, Making Things’ Fi Murray and Caroline High Consultancy’s Caroline High talk picture books – and share some thoughts on untapped gems.