Opinion

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new licensed play experiences.

Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.

Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.

Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

Fresh from a trip to PG Live, Start Licensing’s Ian Downes looks at the opportunities for brands to thrive in the greetings cards space.

Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.

Si digital’s Head of Design, Tom O’Malley, looks at how brands can immerse fans even further in their IP through smart, creative user interface designs.