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“This is a phenomenal opportunity for everyone involved in brand licensing to hear how one of the biggest toy brands in the world crafts the revival of a much-loved heritage brand like Masters of the Universe,” said Ella Haynes, BLE event director.

The Wizard of Oz: The Official Film Adaptation Graphic Novel comes from Soo Lee, known for her work on ThunderCats: Cheetara and Disney Villains: Maleficent.

Born to License guided the licensing process for the collaboration – from assisting with initial acquisition and IP management to liaising with Toho Animation and facilitating approvals with Crunchyroll.

Louise Hinds, Head of Creative at Aykroyds, talks us through the company’s recent evolutions.

“This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally,” said John Huiberts, Troy Companies group CEO.

“The graphic novel serves as a powerful testament to resilience, justice, and freedom – a narrative that embodies the values we aspire to share with our Oni readers,” said Polarity CEO David Steward II.

“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos,” said Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys.

“We are building a strong licensing programme to meet enormous UK demand,” said Charlie Donaldson, Joint Managing Director of Rocket Licensing.

“At NYBG, we believe in the power of beautiful products with purpose and so does the team at Alex and Ani making this collaboration a natural fit,” said Christa Boeke, VP Retail at NYBG.

The launch includes the Megadeth magnetic Jack Rack – a wall-mounted key holder designed using amp hardware and decked out with artwork from the band’s debut album.