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“Gui Gui was an instant hit, and now we’re ‘stretching’ its popularity even further through standout licensing, cool partnerships and exciting new offerings,” said Ronnie Frankowski, CEO, Moose Toys.

“Barbie: Dreamscape reflects Mattel’s commitment to growing a book community and bringing our beloved brands to life through new stories and voices,” said Ryan Ferguson, Global Head of Publishing at Mattel.

The range spans baby, toddler and kids’ sleepwear, apparel sets and more.

To mark the collaboration, GANNI and Disney created a collector’s fanzine, developed with Chaos and illustrated by Disney.

“This is a year defined by investment, momentum, community obsession and building the foundations of Jagex and RuneScape’s next great era,” said Jon Bellamy, CEO of Jagex.

The collection kicks off Gap’s Artist Series – a licensing program offering a new take on classic Gap essentials through limited collections inspired by world-renowned artists.

“Our portfolio of licensed and generic calendars, greetings cards, stationery, jigsaws and related products will be unmatched in the category,” said Gillian Richmond, MD of Carousel Worldwide.

“Bosco is a rare brand with both deep emotional resonance and tremendous commercial upside,” said Ari Freedman, Vice President of Licensing, Surge Brands.

“We’re excited to keep raising the bar with best-in-class products and our brilliant partners who help Bluey inspire shared play on a truly global scale,” said Suzy Raia, EVP, Global Consumer Products at BBC Studios.

The move comes as Negosh prepares to launch a full-tech solution that will facilitate licensing deals between IP owners and AI developers.