Bulldog Licensing secures Bullseye partners across chocolates, dress-up, quiz books and more

Bulldog Licensing secured four new licensees for Bullseye, the popular darts-based TV show.

Rose Marketing is on board for confectionery, with the first two gift boxes containing strawberry-flavoured gummy ‘Bullseyes’ and beer-flavoured gummy ‘Pints’. These will land in the UK later this year.

Elsewhere, Blues Dress-up – the newest division of Blues Group – is launching Bullseye dress-up and dress-up accessories for the adult market in September. This will include Bully and dartboard-themed costumes (with Velcro balls for the board!), a Bully darts shirt complete with character gloves and head, and a ride-on costume that makes it look as if Bully is giving the wearer a piggyback.

Themed.co.uk has launched a Darts Board Backdrop, Wall Stickers, Full Wall Murals, Prints and LED Backlit Wall Art, while an Official Bullseye Quiz Book is on the way from Penguin Michael Joseph in November.

“This is a very exciting time to be part of the Bullseye family, with darts in general enjoying a massive surge in popularity across all ages and the Bullseye brand in particular building on its long-term strength and credibility in the market – thanks to the wildly popular reaction to the new TV show and sterling work from Bulldog Licensing,” said Laura Wood, Senior Brand Manager at Bullseye.

“We’re delighted to welcome these four partners to the Bullseye licensing programme – and there’s much more to come.”

Bulldog MD Rob Corney added: “The saying ’You can’t beat a bit of Bully!’ has never been truer than it is today, with the Bullseye TV show reaching new heights and the brand extending its appeal to new licensing categories. We’re thrilled to be working with Rose Marketing, Blues Group, Themed.co.uk and Penguin Michael Joseph and expecting continuing growth for the brand both in the run-up to the new show and well beyond!”