Bravado adds Karol G to its portfolio

Bravado has added Grammy winner and six-time Latin Grammy winner Karol G to its portfolio.

The Colombian artist has also just been the focus of a Netflix documentary – Karol G: Tomorrow Was Beautiful – and joins Bravado’s slate of Latin artists, including Anitta, Kali Uchis, Carin León, Myke Towers and Xavi.

Last year, US Latin music revenue hit $1.4 billion and now accounts for more than 8% of the total US music market share.

‘This is the ideal moment for licensing partners to connect with Latin music’s passionate fans through bold, branded collaborations,’ said Bravado.