Blonde Sheep Licensing brings Wild and Swizzels together for new collection

Wild has launched a Swizzels collection in a deal brokered by Blonde Sheep Licensing.

The range spans a Drumstick Raspberry Deodorant, Squashies Raspberry & Body Wash, Love Hearts Lip Balm and Refreshers Hand Wash.

“We’re thrilled to be partnering with Swizzels to create this unique collection,” said Eli Miansarow, Head of Brand at Wild.

“It’s a chance to merge our sustainable, high-performing products with the playful nostalgia of Swizzels’ most iconic sweets. We can’t wait for customers to experience the fun.”

Natasha Dyson, Founder & CEO, Blonde Sheep Licensing, added: “As a consumer of Wild’s sustainable products, I couldn’t be happier to see this collaboration come to life. Being able to combine my favourite deodorant with my favourite sweets is a dream collaboration. Wild have been absolutely fantastic to work with and have created a range I hope everyone loves as much as I do.”