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“Our brands are closely aligned in values, with a shared commitment to creating joyful, high-quality and affordable products,” said Stephen Sharman, Managing Director of Rainbow Cosmetics.
Blonde Sheep Licensing has orchaestrated a collaboration between Swizzels and Sunkissed.
Owned by Rainbow Cosmetics, Sunkissed have secured the rights to Swizzels portfolio of brands for toiletries and cosmetics that will roll out over the next 3 years.
Kicking off the partnership, and launching this month, is the Sunkissed x Love Hearts range. This includes a Lemon Sherbet Shower Whip, Blackcurrant Body Lotion, Blackcurrant Hand Cream, Pineapple Body Whip and a Blackcurrant Soap & Scrub. The products are now available in Asda with more retailers to follow from mid-February.
“We are delighted to be partnering with Swizzels’ Love Hearts on this exciting collaboration,” said Stephen Sharman, Managing Director of Rainbow Cosmetics.
“Our brands are closely aligned in values, with a shared commitment to creating joyful, high-quality and affordable products. Both proudly based in Manchester, this partnership brings together Sunkissed’s beauty expertise with the iconic, playful spirit of Love Hearts, resulting in a collection that truly celebrates colour, positivity, and self-expression.”
Natasha Dyson, Founder & CEO of Blonde Sheep Licensing, added: “The Sunkissed products are perfect for Swizzels – their bright colours and fun eye-catching styles reflect the essence of the Swizzels brands. The Love Hearts range looks beautiful and the launch is perfectly timed to allow consumers to share the love around Valentine’s Day. I’m excited to see what’s next.”
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