BLE 2025 reveals first look at conference agenda

Brand Licensing Europe has shared a first look at this year’s conference agenda.

In addition to keynote and panel sessions, there is a focus on doing business in Europe and a new Networking Hub, as well as a press briefing at 10:30AM on Day One.

New for this year is the Networking Hub featuring sessions in partnership with Licensing International and Licensing Unlocked to help attendees better understand the French, Italian and German markets, as well as new networking events like ‘Sip & Share’.

The Day Two Keynote is still to be revealed, alongside additional panel sessions and a series of sponsored sessions.

“This year’s agenda includes a free, inclusive conference programme and networking opportunities and you’ll notice we are focusing hard on the ‘E’ in BLE,” said BLE event director Ella Haynes.

“The enhanced European content on our conference programme really embraces this with lots of sessions designed to help attendees understand key European licensing markets and learn more about doing business with, and in, them. Whether you’re new to BLE, or new to licensing completely, or whether you’ve been in the industry for some years, the content on this programme has been designed to work hand in hand with the thousands of pre-planned and spontaneous, business critical meetings taking place on the show floor to help all our attendees do business better.”

Tuesday 7th October 2025

9:30 – 9:45
Your guide to Brand Licensing Europe
Top tips for navigating the show floor this year.

9:45 – 10:15
Brand licensing explained in partnership with Licensing International
Breaking down the essentials – key terminology, industry players, new market trends, and more. Plus, sneak peek at the new Licensing Unlocked online training platform.

10:30 – 11:15
Press briefing: Exclusive reveal of the data driving brand licensing in Europe
This session, which is open to all BLE attendees, will exclusively launch:
• Licensing International 2025 Global Licensing Industry Study European region-specific market values and performance data.
• The latest European retail data and IP insights from global market research group Circana.
• License Global’s State of the Nation findings for European territories with key category performance and trend updates

11:00 – 11:30
Understanding the French licensing market in partnership with Licensing International in the Networking Hub

11:45 – 12:30
Licensing Agents 101: What They Do and Why They Matter in the Networking Hub

12:30 – 1:00
The Keys to Location Based Experiences
Industry experts share how to succeed in the immersive experience sector; how licensing agreements come together, how to successfully bring brand to life, and what consumers will want from in 2026 and beyond.

1:00 – 1:30
Understanding the Italian licensing market in partnership with Licensing International in the Networking Hub

1:30 – 2:15
DAY ONE KEYNOTE: A legend reborn: Reimagining Masters of the Universe
Unpack the strategy behind the ‘Masters of the Universe’ revival in this exclusive keynote tracing the journey from script to shelf. Panelists include Josh Silverman, Chief Franchise Officer, Mattel and Greg Coleman, Global Head of Franchise Marketing, Amazon MGM Studios.

2:00 – 2:45
New to show & solo traveller mixer in the Networking Hub
A new networking event for first time BLE attendees or solo travellers to build connections, share licensing tips and experience Europe’s biggest licensing event together.

5:00 – 7:00
BLE post-show drinks
Visitors and exhibitors are invited to celebrate the opening of Brand Licensing Europe 2025 with our show floor drinks. Free drinks and entertainment provided.

Wednesday 8th October 2025

9:15 – 10:00
Sip & share networking in the Networking Hub
Free coffee, conversation starters and connections in this new interactive networking session designed to spark engaging discussions and build new relationships.

12:00 – 12:30
Understanding the German licensing market in partnership with Licensing International in the Networking Hub

12:30-1:15
DAY TWO EUROPEAN KEYNOTE – TBC, watch this space!

Thursday 9th October 2025

10:00 – 10:45
State of the nation: The brand licensing forecast
License Global content director Ben Roberts takes a deep dive into the trends and opportunities permeating the business of brand licensing and collaboration.

10:00 – 10:45
Speed Networking in the Networking Hub

11:00 – 11:45
From Scroll to Sale: Unlocking Micro-Influencer Impact in the Networking Hub
Find out how social media drives sales and discover effective strategies for selecting the right influencer partnerships including how to craft authentic content that truly connects with audiences.

BLE takes place from October 7th to 9th at Excel, London. It’s free to visit Brand Licensing Europe – simply register on the website.