TruffleShuffle’s Aby Sollitt-Davis on fandom, exclusives and telling stories through product
As TruffleShuffle turns 20, Brand Director Aby Sollitt-Davis discusses how the firm chooses what brands to work with.
Vanessa Andreis – Former Head of Licensing at the Premier League – on the power of licensed promotions
“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.
“Crafters like gardening and gardeners like crafting”: West Design’s Jo Bray on why an RHS collaboration made sense
Jo Bray, Managing Director – Sales and Marketing at West Design Products, discusses the rise and rise of crafting.
Willsow’s Thomas Willday on Dragons’ Den, Shaun the Sheep – and growing a plantable books business
“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.
The Brand Radar: Brands in the mix for Gift of the Year 2024
Start Licensing’s Ian Downes looks at what’s in the running for 2024’s Gift of the Year awards to see how licensed ranges fared.
Talking Brands: With Toy Fair season upon us, which untapped toy or game brands could thrive in licensing?
Aardman’s Anthony Garnon, Wow! Stuff’s Richard North, Paper Engine’s Jason McKenzie and Vivid Goliath’s Emma Weber share thoughts on the toys, games and brand brands.
Andrew Newlands discusses building the Monty Bojangles brand on playfulness, creativity and exceptional taste
Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.
View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum
Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.
The Brand Radar: Books, brands and Christmas best-sellers
Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.
Alice Molyneaux – Head of Licensing and Brand Partnerships at Liberty – talks innovation, partnerships and ‘good design’
“We’re a brand like no other”: Liberty’s Alice Molyneaux discusses how to keep a legacy IP fresh and exciting.