“Consumers’ mindsets are changing”: The Giftware Association’s Chris Workman on how the sector is evolving
Chris Workman – PR and Marketing Manager at The Giftware Association – on sustainability, design and the Gift of the Year awards.
Creative adviser Heidi Lightfoot on designing style guides – and the trouble with trends
From The Gruffalo to Edith Holden, Heidi – from Heidi Lightfoot & Co – discusses her work on publishing brands.
The Brand Radar: Why one plus one can equal three in FMCG
From Cathedral City Heinz Beanz to Baileys easter eggs, Start Licensing’s Ian Downes puts food brands in the spotlight.
TruffleShuffle’s Aby Sollitt-Davis on fandom, exclusives and telling stories through product
As TruffleShuffle turns 20, Brand Director Aby Sollitt-Davis discusses how the firm chooses what brands to work with.
Vanessa Andreis – Former Head of Licensing at the Premier League – on the power of licensed promotions
“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.
“Crafters like gardening and gardeners like crafting”: West Design’s Jo Bray on why an RHS collaboration made sense
Jo Bray, Managing Director – Sales and Marketing at West Design Products, discusses the rise and rise of crafting.
Willsow’s Thomas Willday on Dragons’ Den, Shaun the Sheep – and growing a plantable books business
“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.
The Brand Radar: Brands in the mix for Gift of the Year 2024
Start Licensing’s Ian Downes looks at what’s in the running for 2024’s Gift of the Year awards to see how licensed ranges fared.
Talking Brands: With Toy Fair season upon us, which untapped toy or game brands could thrive in licensing?
Aardman’s Anthony Garnon, Wow! Stuff’s Richard North, Paper Engine’s Jason McKenzie and Vivid Goliath’s Emma Weber share thoughts on the toys, games and brand brands.
Andrew Newlands discusses building the Monty Bojangles brand on playfulness, creativity and exceptional taste
Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.