The Brand Radar: Barbie, The Design Museum and the power of exhibitions
Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.
Katie Price on how licensors can make their brands attractive to publishers
Publishing consultant Katie Price talks trends, timings and some old favourites.
“Our vision is to extend the brand’s impact beyond greeting cards”: Stuart Cox on brand plans for Brilliantly Brave
Stuart Cox on the origins of Brilliantly Brave – and how the brand aims to spread positive messages of mental health support through licensing.
Lisle Licensing’s Becky Sherwood on the agency’s ambitions for Poodle & Blonde
Becky Sherwood, Licensing & Commerical Manager at Lisle Licensing, on how the agency gets exciting new brands ‘licensing ready.’
Story House Egmont’s Laura Adnitt on the power of licensed children’s magazines
Laura Adnitt, Publishing & Brand Management Director at Story House Egmont, on what makes a brand right for the magazine treatment – and the vital role they play around children’s literacy.
Jehane Ltd’s Jehane Boden Spiers on her approach to bringing artists and licensees together
“Develop a strong sense of your own vision”: Jehane Ltd’s Jehane Boden Spiers on what artists need to be licensing ready.
The Brand Radar: From LEGO to My Little Pony… Why do toy brands thrive in comics and magazines?
Start Licensing’s Ian Downes speaks to Rebellion, Redan and Kennedy about toy brands’ ongoing success in magazines and comics.
Talking Brands: From Stranger Things to Fawlty Towers, brands are embracing the theatre… What other IP is ripe for a stage adaptation?
Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.
Rose Confectionery’s Amy Watt on bringing brands into sweets, snacks and freeze pops
Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.
Licensing Ltd’s Paul Bufton on fandom, storytelling and AI opportunities
Paul Bufton – Founder and Managing Partner of Licensing Ltd – on the licensing industry’s evolving relationship with fans.