Stacey McNeill on the origins of Fox Under the Moon – and how its social media following shapes the brand
Stacey McNeill, Founder and Creative Director at Fox Under the Moon, talks us through the design process behind the brand’s cards and prints.
William Lamb’s Sandra Vanstan, Ruth Evans and Emily Bean on pushing boundaries in licensed bags and footwear
William Lamb Group’s Head of Licensing Sandra Vanstan, Senior Designer and Account Manager Ruth Evans and Designer Emily Bean talk design trends, innovation and retail opportunities.
HL Retail Brand Licensing Consultancy’s Helen Lynch on how to successfully sell brands to retail
“It’s all about relationships from the off – before you even get to explaining the brand”: Consultant Helen Lynch on helping licensors, licensees and retailers thrive.
Sertan Christoffersen on the origins of Pembe the Pink Cat – and why it’s resonating with licensees
Pembe the Pink Cat creator Sertan Christoffersen talks us through the character’s licensing journey so far.
The Brand Radar: Design takeaways from BLE 2024
Start Licensing’s Ian Downes picks the brains of some BLE attendees to find out what jumped out at them as key design trends.
Illustrator Emma Lawrence on licensing her art into greetings cards, gardening, giftware and more
“It’s easy to get influenced by trends, but developing a distinct style is crucial”: Emma Lawrence discusses bringing her art into new categories.
The Giftware Association’s Chris Workman on opportunities for food and drink brands in gifting
Chris Workman – PR and Marketing Manager at The Giftware Association – discusses the benefits of submitting for the Gift of the Year awards.
Licensing expert Toby Rayfield on gaming, retail and the importance of authenticity
“Today’s customers want to know that a brand is genuine”: Toby Rayfield discusses his approach to building successful consumer products programmes.
“There’s power in creating intrigue…”: Simon Marjoram – Founder of Hampton Court Spirits – on building a booze brand
Simon Marjoram discusses Hampton Court Spirits’ story so far – and the potential for future collaborations.
Sharp Sharp’s Steve McInerny and Mel Williams talk trends, fashion and successful style guides
Steve McInerny, Director of Sharp Sharp, and Mel Williams, Sharp Sharp’s new Fashion Design and Illustration Associate, talk us through recent work – including a Lambretta style guide.









