Glue’s Carla Bowden on collaborations, creativity – and thinking differently about IP
As Glue celebrates its 10th anniversary this year, we catch up with Founder and MD Carla Bowden.
“We set the standard”: Steve Collier – Creative Director at Brand Alliance – talks innovation in licensed fashion
Steve Collier – Creative Director at Brand Alliance – on how working across licensed and non-licensed ranges fuels creativity.
Character Wear’s Phil King on making designs stand out in a crowded sector
“The best formula is keep designs simple”: Character Wear’s General Manager, Phil King, discusses what flies in fashion
Freelance creative Danny Heffer talks heritage brands, style guides and industry evolutions
“People watching and store visits are vital”: Danny Heffer shares his thoughts on creativity, retail and 25 years in the industry.
Pop Paper City creator Georgina Hurcombe on the origins of the show – and its licensing potential
Georgina Hurcombe discusses brand plans for Pop Paper City – and the show’s core message of “doing as well as viewing”.
Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit
Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.
The Brand Radar: Lillet, Emily in Paris and licensing’s love affair with the food and drink sector
Start Licensing’s Ian Downes looks at the FMCG sector, revealing some highlights from the summer.
BLE Creative Corner with… Aardman’s Ben Townsend
In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ben Townsend, Licensing Approvals Co-ordinator at Aardman Animations.
BLE Creative Corner with… Zertus UKI’s Emma Perrett
In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Emma Perrett, Marketing Controller at Zertus UK & Ireland.
BLE Creative Corner with… Dreamtex’s Corinne Duckworth
In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Corinne Duckworth, Commercial Executive at Dreamtex.