Talking Brands: From Stranger Things to Fawlty Towers, brands are embracing the theatre… What other IP is ripe for a stage adaptation?

Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.

Rose Confectionery’s Amy Watt on bringing brands into sweets, snacks and freeze pops

Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.

Licensing Ltd’s Paul Bufton on fandom, storytelling and AI opportunities

Paul Bufton – Founder and Managing Partner of Licensing Ltd – on the licensing industry’s evolving relationship with fans.

“We are working closer with licensors than ever before”: HMV’s Gary Williamson talks design, fandom and pop culture

Gary Williamson, HMV’s Director of Pop Culture for UK and Europe, discusses the importance of licensing to the continued growth of HMV.

Give and Keep’s Manoj Dayalji on the opportunities – and challenges – around building a brand

Manoj Dayalji, Brand Manager at Give and Keep, on his brand’s story so far.

“The story of war comics continues to grow and change”: Inside the ‘Into Battle’ exhibition

Rebellion’s Ben Smith and Soldiers of Oxfordshire Museum’s Ursula Corcoran talk us through the how and why of their recent Into Battle exhibition.

Art & Hue’s Odysseas Constantine on designing pop art prints for brands like Carry On and The Ashmolean Museum

With the 10th anniversary of Art & Hue approaching, Odysseas Constantine tells us how he approached creating pop art pieces for an eclectic raft of brands.

The Brand Radar: Wild in Art, Shaun the Sheep and the exciting world of licensed experiences

Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.

RSPB’s Louisa Skevington on the brand’s unique approach to design

Louisa Skevington – Product Licensing Manager at RSPB – talks us through recent launches in gifting, greetings cards and crafts.

All3Media International’s Jason Easy on bringing The Traitors into games, apparel, experiences and more

Jason Easy, VP of Licensing at All3Media International, talks us through the company’s slate of IP – and reveals why 2025 is shaping up to be “The Year of the Traitor”.

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