In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ben Townsend, Licensing Approvals Co-ordinator at Aardman Animations.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Emma Perrett, Marketing Controller at Zertus UK & Ireland.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Corinne Duckworth, Commercial Executive at Dreamtex.

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

Publishing consultant Katie Price talks trends, timings and some old favourites.

Stuart Cox on the origins of Brilliantly Brave – and how the brand aims to spread positive messages of mental health support through licensing.

Becky Sherwood, Licensing & Commerical Manager at Lisle Licensing, on how the agency gets exciting new brands ‘licensing ready.’

Laura Adnitt, Publishing & Brand Management Director at Story House Egmont, on what makes a brand right for the magazine treatment – and the vital role they play around children’s literacy.

“Develop a strong sense of your own vision”: Jehane Ltd’s Jehane Boden Spiers on what artists need to be licensing ready.

Start Licensing’s Ian Downes speaks to Rebellion, Redan and Kennedy about toy brands’ ongoing success in magazines and comics.