HL Retail Brand Licensing Consultancy’s Helen Lynch on how to successfully sell brands to retail

“It’s all about relationships from the off – before you even get to explaining the brand”: Consultant Helen Lynch on helping licensors, licensees and retailers thrive.

Sertan Christoffersen on the origins of Pembe the Pink Cat – and why it’s resonating with licensees

Pembe the Pink Cat creator Sertan Christoffersen talks us through the character’s licensing journey so far.

The Brand Radar: Design takeaways from BLE 2024

Start Licensing’s Ian Downes picks the brains of some BLE attendees to find out what jumped out at them as key design trends.

Illustrator Emma Lawrence on licensing her art into greetings cards, gardening, giftware and more

“It’s easy to get influenced by trends, but developing a distinct style is crucial”: Emma Lawrence discusses bringing her art into new categories.

The Giftware Association’s Chris Workman on opportunities for food and drink brands in gifting

Chris Workman – PR and Marketing Manager at The Giftware Association – discusses the benefits of submitting for the Gift of the Year awards.

Licensing expert Toby Rayfield on gaming, retail and the importance of authenticity

“Today’s customers want to know that a brand is genuine”: Toby Rayfield discusses his approach to building successful consumer products programmes.

“There’s power in creating intrigue…”: Simon Marjoram – Founder of Hampton Court Spirits – on building a booze brand

Simon Marjoram discusses Hampton Court Spirits’ story so far – and the potential for future collaborations.

Sharp Sharp’s Steve McInerny and Mel Williams talk trends, fashion and successful style guides

Steve McInerny, Director of Sharp Sharp, and Mel Williams, Sharp Sharp’s new Fashion Design and Illustration Associate, talk us through recent work – including a Lambretta style guide.

Artist Annie Tempest on bringing her Tottering By Gently cartoon strip into licensing

“It’s quintessentially British”: Annie Tempest discusses the origins of Tottering By Gently – and working with Karen Addison on its licensing push.

Stephanie Milton – Publishing Director at Studio Press – on brands, cover design and the ‘Book As Object’ trend

“Our books are created by fans, for fans”: Stephanie Milton, Publishing Director for Bonnier Books UK’s Studio Press imprint, discusses design decisions around licensed titles.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.