Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.

Dot Dash Design’s Paula Rich, independent creative Danny Heffer, Apparel of Laugh’s Jude Coram and Doodlebug Design’s Maria Thomas give us their half-year review.

Jack Wanstall – Senior Licensing & Partnerships Manager at Royal Armouries – discusses recent brand highlights, including partnerships with Royal Mail, Wilde & Harte and Onoto.

Melissa Tudor – Creative Director at Fanattik – discusses her approach to crafting products that delight fans.

“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.

Sanjay Aggarwal – Chief Spice Officer at Spice Kitchen – discusses the three things key to any future Spice Kitchen brand extension.

Graphic designer Jilly Richards on trends, client relationships and style guides.

“It’s rooted in the magic of manifestation, self-belief and possibility”: Lou Kneath talks us through the origins – and growth – of her character brand, Positively Pigasus.

Are there too many brands available to license? Licensing Ltd’s Paul Bufton, Kids Industries’ Gary Pope, Smart Design Studio’s Nic Davies and Whiz Kid Games’ Heather Watherston share their thoughts.