Flame Tree Publishing’s Frances Bodiam on launching calendars, diaries and puzzles around heritage brands

Frances Bodiam, MD at Flame Tree Publishing, discusses the firm’s collaborations with brands like The Ashmolean Musuem, The V&A and the Museum of Domestic Design & Architecture

B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate

Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.

The Brand Radar: Network Rail, Thomas & Friends and how brands bolster safety campaigns

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

Jane and Neil Woodhead on Speakeasy’s approach to creating licensed alcohol-infused ice cream

Start Licensing’s Ian Downes catches up with the team at Speakeasy, delving into the ice cream firm’s collaborations with brands like Ableforth’s Rumbullion and Lazzaroni’s Limoncello.

The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

Farshore’s Zoe Masters on publishing trends, evergreen brands and the power of licensed books

Start Licensing’s Ian Downes talks brands, publishing and World Book Day with Zoe Masters – Publisher for Brands and Licensing at Farshore, an imprint of HarperCollins.

Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

Ian Hopkins discusses Rocksax’s approach to developing unique music merch

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

The Brand Radar: House of Disaster, The Beatles and preserving legacies through licensing

Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.

The Brand Radar: How exhibitions can power licensing activity

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

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