The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.
Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews
Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.
Chris Beck – Licensing Manager at England & Wales Cricket Board – on the brand values of The Hundred
Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.
The Brand Radar: HomeLess Made and the importance of products with purpose
Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.
The Brand Radar: Clogau, Julien Macdonald and the Age of Collabs
Start Licensing’s Ian Downes looks at how a recent partnership between jewellery firm Clogau and design Julien Macdonald highlights the benefits of smart, design-led collabs.
Paper Engine takes us inside the development of its Build Your Own paper toy kits
Paper Engine’s Keith Finch, Louise Clasby and Jason McKenzie on sustainability, Aardman and playing with paper.
Fraktal’s Ben Cox and Vojtech Dvorak on crafting effective designs for brands like Pac-Man, Hot Wheels and D&D
Ben Cox and Vojtech Dvorak from the creative studio Fraktal discuss inspiration, the metaverse and design heroes.
The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing
With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.
The Brand Radar: Topps, The Hundred and the untapped potential of cricket in collectables
Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.
The Brand Radar: Exploring the creative thinking behind licensed theme park attractions
Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.