The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing
With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.
The Brand Radar: Topps, The Hundred and the untapped potential of cricket in collectables
Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.
The Brand Radar: Exploring the creative thinking behind licensed theme park attractions
Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.
Simon Kay on bringing retro gaming brands like Sensible Soccer and Xenon into apparel with Seven Squared
Seven Squared’s Simon Kay discusses the appeal of classic gaming brands – and how some of his range benefits the Safe In Our World charity.
Doodlebug Design’s Maria Thomas on style guides, social media and Minions spaghetti
Maria Thomas, Director at Doodlebug Design, discusses the key to designing a great style guide.
The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze
Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.
Samira Henley on amplifying the voices of diverse creators with Jewel Branding’s Artist Series initiative
Jewel Branding’s Samira Henley reveals the three things they look for in new artists.
Smart Design Studio’s Nic Davies on good briefs, bold graphics and industry evolutions
Smart Design Studio’s Nic Davies discusses her ‘slowing down to speed up’ approach to projects.
Dan Colman Creative’s Dan Colman on what gives a brand experiential potential
Dan Colman Creative MD Dan Colman discusses the key to crafting live experiences for curious minds.
The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events
Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.