The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

Scatterbrain Studios’ Julia Broughton on bringing her design-led lifestyle brand into cards, cushions and coasters

Julia Broughton discusses her recent partnerships with Moonpig and Kitsch Republic – and where she wants to take Scatterbrain next.

Lights4fun’s Amy Mason on creating magical moments through innovative lighting

Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.

The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews

Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.

Chris Beck – Licensing Manager at England & Wales Cricket Board – on the brand values of The Hundred

Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.

The Brand Radar: HomeLess Made and the importance of products with purpose

Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.

The Brand Radar: Clogau, Julien Macdonald and the Age of Collabs

Start Licensing’s Ian Downes looks at how a recent partnership between jewellery firm Clogau and design Julien Macdonald highlights the benefits of smart, design-led collabs.

Paper Engine takes us inside the development of its Build Your Own paper toy kits

Paper Engine’s Keith Finch, Louise Clasby and Jason McKenzie on sustainability, Aardman and playing with paper.

Fraktal’s Ben Cox and Vojtech Dvorak on crafting effective designs for brands like Pac-Man, Hot Wheels and D&D

Ben Cox and Vojtech Dvorak from the creative studio Fraktal discuss inspiration, the metaverse and design heroes.

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