“I’m seeing a lot of harlequin patterns”: Graphic designer Jilly Richards talks design trends

Graphic designer Jilly Richards on trends, client relationships and style guides.

Lou Kneath on the warmth, wisdom and wonder behind Positively Pigasus

“It’s rooted in the magic of manifestation, self-belief and possibility”: Lou Kneath talks us through the origins – and growth – of her character brand, Positively Pigasus.

Talking Brands: Are there too many brands available to license? Are some not ‘match fit’ for licensing?

Are there too many brands available to license? Licensing Ltd’s Paul Bufton, Kids Industries’ Gary Pope, Smart Design Studio’s Nic Davies and Whiz Kid Games’ Heather Watherston share their thoughts.

“Momentum is vital”: Elmer Marketing’s Vicki Marler-Hausen on pushing licensing products

Elmer Marketing’s Vicki Marler-Hausen discusses the origins of her company – and the key to successfully marketing licensed ranges.

Sarah Hurley of Sarah Hurley Brands discusses opportunities for craft companies in licensing

Sarah Hurley of Sarah Hurley Brands talks us through her journey in business to date – and who inspires her.

Talking Brands: Following World Book Day earlier this month, what book properties are ripe for licensing?

Following World Book Day, we’re asking: What books remain untapped in terms of their licensing potential? And why would they thrive in consumer products?

“Something timeless and widely loved…”: Jo Lochhead on what makes a brand right for The Crafty Kit Company

The Crafty Kit Company Founder Jo Lochhead discusses making kits for brands like Peter Rabbit, Moomins and Paddington.

Louise Simmonds talks retail relationships, style guides and the potential of the wellbeing sector

“Be in all the right places your audience hangs out”: We talk with licensing industry expert Louise Simmonds.

The Brand Radar: From Sidemen ice cream to square-shaped Doritos… A look at promotions and innovations with brands in food

Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.

Freelance creative Danny Heffer talks trade show highlights – and why heritage brands might be missing a trick…

“I think stands that create retail-like environments really work”: Danny Heffer reports back from London Toy Fair and Spring Fair.

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