Laura Adnitt on the development – and success – of Story House Egmont’s Disney Stitch magazine

“The Disney magazine portfolio now consists of six market-leading titles under Story House Egmont’s care”: In conversation with Story House Egmont’s Publishing & Global Brand Management Director, Laura Adnitt.

Graphic Designer Antonia Fox talks greetings cards, client briefs – and launching Rocky’s Pet Products

“A good brief is clear but not overly prescriptive.” In conversation with graphic designer Antonia Fox.

Designer Mijke Konijn discusses crafting style guides for institutions like Van Gogh Museum and Mauritshuis Museum

“Almost any artwork can be suitable for licensing”: Mijke Konijn takes us inside her creative process.

Su-Yina Farmer and Sandra Arcan of Bits + Pixels on translating video game IP into authentic products and experiences

Bits + Pixels Directors Su-Yina Farmer and Sandra Arcan talk Resident Evil make-up, Terraria apparel – and plans for The Witcher.

Talking Brands: With festival season upon us, which bands or artists could drive a licensing programme today?

With festival season upon us, we asked industry figures for their picks of bands and artists that could thrive in the world of consumer products and experiences.

Industry consultant Chris Isitt on fan culture, dress-up struggles – and what toycos should consider when evaluating a brand

“The most important advice is to have an exit plan”: Chris Isitt on what toycos should consider when looking at licenses.

Hemanshi Mehta – Research Executive at Kids Industries – talks AI, fandom and how licensing can bolster learning

Kids Industries’ Hemanshi Mehta talks us through a recent licensed launch that shows how licensing can do far more than simply ‘sell’.

Maya Bharal – Junior Strategist at Kids Industries – on how fandom can elevate communities

Kids Industries’ Maya Bharal discusses the power of fandom, and why more brands should embrace irreverence.

Frankie Stevens – Designer at Kids Industries – on why brands are embracing ‘traditional-looking’ designs

Kids Industries’ Frankie Stevens talks fandom, and reveals her pick of a recent licensed launch that impressed.

“Sports are a natural fit with us”: Kahoot!’s Craig Narveson on crafting engaging educational content with Tour de France

Craig Narveson – VP of Strategic Partners at Kahoot! – discusses creating content that sparks curiosity.

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