The Opinionated Designer: Art becomes fashion, fashion becomes art…

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

The Opinionated Designer: Are motor brands racing into the forefront of fashion?

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing

In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.

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