Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

Stephanie Kupperman on cult movies – and the ethos behind new agency Licensing 360.

Mhairi Muncaster on working with The Moomins – and not exploiting their creator as a brand.

From The Snowman and snails to gorillas and Gromit, Charlie Langhorne puts art in the wild for Wild in Art…

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.

Mizuno Corporation’s UK Marketing Manager, Graham Johnson, on the sports company’s partnership with comedian Eddie Izzard – and a recent brand collaboration with the Rijksmuseum.

For many creatives, brainstorming looks great – but ultimately wastes time! In this book extract, author Deej Johnson explains why…

Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…