Russell Binder reveals what Striker Entertainment is looking to do for Don’t Hug Me I’m Scared

Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.

Creator of The Raccoons, Kevin Gillis, on licensing and rebooting the cartoon favourite

Kevin Gillis, creator of The Raccoons cartoon, talks licensing, reboots and more

Star Editions founder Will Marston talks wholesale print, gift and greeting-card licences

Will Marston tells us how he got into wholesale licensing – and which brands are working well online.

Patti Becker discusses licensing classic toys and games as TV shows, pet products – and more

Anjar Co. & Becker Associates Patti Becker on licensing classic Wham-O toys to Jazwares and Winning Moves.

PatPat designer Sandi Graham on Paw Patrol apparel – and dressing kids like kids

With ranges that include Smurfs and Care Bears, designer Sandi Graham explains why PAW Patrol is a great fit for PatPat

Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

Stephanie Kupperman on launching her own agency, Licensing 360, as a result of lockdown madness

Stephanie Kupperman on cult movies – and the ethos behind new agency Licensing 360.

Acaill & Skye’s Mhairi Muncaster reveals why Walthamstow Wetlands is the ideal home for the new Moomins exhibition

Mhairi Muncaster on working with The Moomins – and not exploiting their creator as a brand.

Wild in Art’s co-founder Charlie Langhorne on licensing for big, bonkers and brilliant public art trails

From The Snowman and snails to gorillas and Gromit, Charlie Langhorne puts art in the wild for Wild in Art…

JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.