Monopoly Money: Phillippa Green discusses The Royal Mint’s 90th anniversary Monopoly coin
Phillippa Green, The Royal Mint’s Licensing and Partnerships Manager, on the newly minted Monopoly coin.
As Bioworld celebrates it’s 25th anniversary, Jason Mayes talks values, creativity – and partners
In conversation with Bioworld’s Senior Director of Marketing and Intellectual Property, Jason Mayes.
Hasbro’s Pete Ridgewell talks brainstorming, looking at the bigger picture and loving licensing
“Sometimes A plus B totals more than A plus B!” Pete Ridgewell on Hasbro’s licensed consumer products.
Why Felix the Cat is the whiskers: in conversation with Rafa Macias, Universal Products & Experiences
Rafa Macias, Global CPG CO at Universal Products & Experiences, on all things Felix the Cat.
Founder Will Hall on why Puzzle Post’s licensed advent calendars are Christmas crackers
Going Crackers: Why Taskmaster, The Traitors and The 1% Club are on the table this Christmas.
At a time when the adverts mean more than the advent, Deej Johnson looks at the season’s IP-driven commercials
Who’s brand looks bland in this year’s Christmas ads? Against all odds, none of them says Deej Johnson…
Bagpuss is back! Threewise’s Michael Ford reveals how Britain’s best-loved cat is heading for the big screen
“Essentially, Bagpuss was Toy Story before Toy Story…” Michael Ford on the the saggy-old cat’s return…
What’s hot at Warmies? David Tweedale and Amelia Fordham on the rise and rise of their heatable soft toys
David Tweedale and Amelia Fordham discuss licensing the heatable soft toys Warmies.
Hercule Poirot and Miss Marple become Mr. Men and Little Miss Characters
Farshore unites two classic brands in Sanrio and Agatha Christie Ltd. partnership…
Ultimate Guard’s Licensing Manager, Alexander Thieme, on thinking out of the box with Squaroes
Alexander Thieme explains why Ultimate Guard’s design team is boxing clever with Squaroes.
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