Beanstalk to helm licensing push for HI-CHEW
“With a digitally engaged audience that embraces the brand’s all-natural ingredients, bright colour palette and Japanese heritage, HI-CHEW is establishing a unique position in culture,” said Allison Ames, President and CEO of Beanstalk.
Born Licensing launches Born to License, a division to help new companies enter licensing
“I’ve always considered myself a champion of how powerful licensing can be for those that are yet to experience it, and Born to License will allow me to build on that,” said David Born, Founder and CEO of Born Licensing.
Fanattik renews and upgrades licensing deal with Hasbro
Following successful launches with Dungeons & Dragons and Magic: The Gathering, this new agreement also includes Transformers.
LEGO partners with Polaroid for Polaroid OneStep SX-70 Camera set
The model is made up of 516 pieces and features a working viewfinder, the iconic Color Spectrum, exposure compensation dial and a shutter button.
Penguin Ventures welcomes Jess Houston as Senior Category Manager, UK Hardlines
“I am hugely excited to join Penguin Ventures; the character brands are personal favourites of mine,” said Houston.
Stuff We Loved: What are the industry’s favourite licensed launches of 2023?
We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!
Our top 10 most read interviews of 2023
The top 10 includes chats with Hasbro’s Marianne James, Warner Bros. Discovery Global Consumer Products’ Jay Young and Disney’s Ethan Lawrence.
PUMA and BMW launch capsule collection celebrating 100th anniversary of Roy Lichtenstein
The apparel range takes inspiration from Lichtenstein’s iconic BMW Art Car.
V-SINNE launches Star Trek Stardust Gin
The blue Star Trek Stardust Gin transforms to green with the addition of tonic.
Pet Sematary: Bloodlines writer to pen American Girl movie for Mattel
“I am so excited to tell a story that tackles the issues of girlhood in a real and compelling way,” said screenwriter Lindsey Anderson Beer.