New items include a blouse with an all-over Peanuts print and a cashmere sweater featuring Flying Ace Snoopy artwork.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Laura Adnitt, Publishing & Brand Management Director at Story House Egmont.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ian Downes, Director at Start Licensing.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Adam Bass, Director at Golden Goose.

The flavour is inspired by the Persian ice cream that The Hundreds co-founder Ben Hundreds enjoyed growing up in LA.

“M·A·C black 40 is the colour that everyone can have in their homes,” said Tash Bradley, Director of Interior Design and Colour Psychologist at Lick.

“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.

Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.

“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” said BLE event director Ella Haynes.

Fresh from working with Born to License on an IP-led collectible card game, Crazy Deuce Studios CEO William Danz discusses the process so far.