“The brand never goes out of style”: Karen Hewitt on why the TRANSFORMERS franchise is a great fit for Character.com
As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.
“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build
Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.
SuperX’s Austin Gayne on crafting the first-ever activewear collection for TRANSFORMERS
Austin Gayne – Owner and CEO of SuperX – on bringing iconic characters into activewear.
Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box
“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.
Absolut teams with Andy Warhol Foundation for limited-edition bottle
The bottle is inspired by the 2020 rediscovery of Warhol’s Absolut ‘blue’ painting.
Brandship to handle UK and European licensing push for LAIKA’s portfolio
“With pent up demand and a highly engaged audience, there are number of best-in-class partners in key categories that are being secured,” said Brandship Founder and CEO Lisa Shapiro.
Gap and Disney’s expanded partnership kicks off with Collegiate collection
“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylised product,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.
Pair debuts The Met eyewear collection
“At Pair, we are always thinking about how to bring more personality into eyewear,” said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear.
Rocky Horror Show gets the video game treatment
“This brand extension helps to demonstrate the huge affection that exists for this fantastic property,” said Adam Bass, Director at Golden Goose.
Batwheels provides “endless inspiration across all major categories”, says Warner Bros. Discovery Global Consumer Products
“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.