Shoe Palace CEO John Mersho on what he looks for in a brand collaboration

John Mersho takes us inside the development of Shoe Palace’s recent Van Gogh Museum collection.

Think Influence to helm licensing push for Fisch

Areas of interest for the brand include toys, apparel, accessories, sporting equipment, and publishing.

Represent debuts Oasis capsule collection

“It’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.

The Pokémon Company International and Aardman tease ‘special project’ for 2027

The collaboration will see Aardman bringing its unique style of storytelling to the Pokémon universe for brand-new adventures.

Joking Hazard’s Alex Murty and Fuzzballs creator Marc Sach discuss bringing the brand into games

Alex Murty and Marc Sach tell us why Fuzzballs is a perfect fit for the tabletop space.

Peanuts Worldwide’s Tara Botwick on why a collaboration with Anya Hindmarch proved a “perfect alignment” for the brands

Tara Botwick – Senior Director of International Territory Management EMEA at Peanuts Worldwide – discusses her approach to striking partnerships.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

Hasbro debuts Transformers x Sonic the Hedgehog action figures

The Blue Booster figure converts between robot and car mode in 27 steps.

Gwent to be “one of the hottest games of 2025”, says Hachette Boardgames UK

The game – which started life as a card game within The Witcher 3 – comes to the UK in Q3 2025.

Precious Moments secures new partners in apparel, jewellery and more

“We’re excited to have partnered with top tier companies to deliver a highly sought-after product range to fans across the US,” said Jeff Fradin, Co-President at The M Zone Agency.

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